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Glad you asked!

What is economics? The study of choice.

What is a MissEcono? Just a lady.

A lady who cares very much about choice and how choices change.

A lady who sees that new IT adds so many choices.  And who marvels how we use the newest, shiniest technology to do the same things slightly differently.

Wherever the dust clears from a “technological revolution” to reveal a marginal change, there you’ll find MissEcono.

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