DreamIt Ventures, an incubator based in Philadelphia, recently graduated 14 startups. Of the 14, 9 of the start-ups have socialization with other users at the core of their concept.
While it could be that someone at DreamIt ventures really likes social media, it seems more likely that businesses see social media as a basic that can add value to their product. For example, Numote (“New Remote”) provides recommendations for new tv shows and provides a way to connect with other users watching the show through polls, quizzes and gossip. GiveLoop, a new donation tool, connects donors with causes and allows for greater communication between donor and recipient.